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The Propeller Group

Bio

The Propeller Group is an art collective composed of Phunam (b. 1974 Saigon, Vietnam), Matt Lucero (b. 1976 Upland, California), and Tuan Andrew Nguyen (b. 1976 Saigon, Vietnam) based in Ho Chi Minh City, Vietnam, and Los Angeles. Treating television, film, video, and the Internet as tools to create and disseminate art and non-art projects to mass audiences, the Propeller Group has skillfully mobilized the language of media through interventions into the world of marketing and advertising, the fashion industry, television, cinema, galleries, and museums. Television Commercial for Communism (2011–12) encompasses an experiment that attempts to rebrand the ideologies of communism through an instrument of capitalism’s advertising machine: the television commercial. Working with the creative team at TBWA\Vietnam, the Propeller Group has created a cutting-edge global marketing program that revisits the philosophical underpinnings of communism in order to rebrand it. This installation, documenting the TBWA\Vietnam creative team during a think-tank session for the campaign, gives viewers access to the process used to construct consumer advertising.

Gallery

The Propeller Group

The Propeller Group. Viet Nam the World Tour, 2009–present. Series of dance performances, murals, and online viral videos. www.VNTWT.com. Courtesy the artist.

The Propeller Group

The Propeller Group. Viet Nam the World Tour, 2009–present. Series of dance performances, murals, and online viral videos. www.VNTWT.com. Courtesy the artist.

The Propeller Group

The Propeller Group. Stills from TVC Communism, 2011. Installation with video, color, sound. Commissioned by the Singapore Biennale 2011. Courtesy the artists and Singapore Art Museum.

The Propeller Group

The Propeller Group. Stills from TVC Communism, 2011. Installation with video, color, sound. Commissioned by the Singapore Biennale 2011. Courtesy the artists and Singapore Art Museum.

The Propeller Group

The Propeller Group. Television Commercial for Communism, 2012. Made in L.A.Installation view at Los Angeles Municipal Art Gallery, Barnsdall Park, Los Angeles, June 2, 2012-September 2, 2012. Photo by Brian Forrest.

The Propeller Group

The Propeller Group. Television Commercial for Communism, 2012. Made in L.A.Installation view at Los Angeles Municipal Art Gallery, Barnsdall Park, Los Angeles, June 2, 2012-September 2, 2012. Photo by Brian Forrest.